Icon Beach Waterfront Residences Hollywood

What is being built at Icon Beach Waterfront Residences Hollywood?

A 38-story waterfront tower of 350 residences at 3724 South Ocean Drive, between the Atlantic Ocean and the Intracoastal Waterway, developed by Related Group and BH Group. The developers announced the official groundbreaking on 18 June 2026 (developer release, 18 June 2026; Florida YIMBY, 23 June 2026, reports the ceremony was held on 18 June), with completion anticipated in 2028. Homes are one-, two- and three-bedroom plans. The developer’s release gives 948 to 2,580 square feet; the floor-plan page on its website lists ten plans with interior areas of 945 to 1,738 square feet and totals including balcony of 1,156 to 2,390 square feet, and does not show a residence above 2,390. Prices start from $850,000 on the developer’s website (read 24 September 2026); earlier coverage said from $825,000 (Florida YIMBY, 2 November 2025).

Cohen Freedman Encinosa & Associates is the architect, Meyer Davis designed the interiors and Witkin Hults + Partners is the landscape architect (developer release, 18 June 2026). Sales launched in March 2024 at a reported 37 stories, 350 homes and prices from $825,000 to $2.8 million (Multi-Housing News, 25 March 2024; Florida YIMBY, 22 March 2024), with construction then expected to start in the fourth quarter of 2024 or early 2025; the groundbreaking was announced on 18 June 2026, and I have not found a source that says why the start moved.

Story count. Coverage of the March 2024 launch said 37 (Florida YIMBY, 22 March 2024; Multi-Housing News, 25 March 2024, in an image caption). Every source I read from November 2025 on says 38, including the developer’s residences page. I have not found a source that says why the figure changed.

Address note. The Broward County Property Appraiser lists the parcel at 3724 South Ocean Drive, and Commercial Observer (23 April 2026) and Florida YIMBY (2 November 2025) use the same address. Florida YIMBY’s 23 June 2026 article prints 3824, BH Group’s project page says 3451, and Multi-Housing News (19 June 2026) describes a dual tower at 3451 and 3690 South Ocean Drive; every other source I read describes one tower. The county carries the 3451 to 3690 range on a separate parcel, Diplomat Landings Phase 2, coded as a mixed store and office property. I have not resolved the difference. The developer’s sales gallery is at 3660 South Ocean Drive, at Diplomat Landing (developer’s website).

Amenities: pool deck, marina access and an off-site beach club

The developer’s 18 June 2026 release describes 40,000 square feet of amenity space: a resort-style pool with sun shelf and private cabanas, a spa and wellness centre with a cold plunge and steam room, a 3,000-square-foot health club with yoga rooms, an outdoor cinema, a sunset yoga lawn, summer kitchens, a reservable event space overlooking the Intracoastal Waterway, a residents’ lounge and cocktail bar, and a private 32-slip marina. The total has been reported at 30,000 square feet (Multi-Housing News, 25 March 2024), 30,000 to 40,000 (Florida YIMBY, 2 November 2025) and 40,000 (Florida YIMBY, 24 April 2026), and the developer’s amenities page says more than 60,000; I have not found a source that reconciles them.

The beach club is off site. The release calls it resident-exclusive, but the footnote on the developer’s amenities page says it is not located at the condominium, is anticipated to be provided through a separate agreement with a third party and may be available for a limited term. The developer’s disclaimer says it is not a common element, is not run within the budget of any association, and that use may require payment (both read 24 September 2026; neither page carries a date, and I have not found a source that says which wording is newer). The amenities page describes access to a marina and the release a private 32-slip marina; I have not found whether slips are sold, leased or shared, or what they cost. The disclaimer also says the condominium may be part of a master association whose assessments unit owners would pay, and that the art shown is not included in a unit purchase and is not owned by the association. Confirm each of these in the offering documents.

What the county record shows

Broward County Property Appraiser, folio 514223170031 (retrieved 24 September 2026): 3724 South Ocean Drive, Hollywood, owned by Diplomat Landings Phase I Owner, LLC; 86,365 square feet of land; use code parking lot; planned-development zoning; 2026 just value $13,031,820; last recorded sale 31 July 2023 for $30,000,000, coded by the county as a disqualified sale. The roll shows no unit folios (an address search returns only this folio). Commercial Observer reported that the developers assembled a nearly 8-acre parcel in 2023 for a combined $51.5 million, part of which holds the Diplomat Landings retail plaza and garage that will remain (23 April 2026). The county lists a separate parcel, Diplomat Landings Phase 2 (3451 to 3690 South Ocean Drive, mixed store and office use, 104,950 square feet of land); I have not tied it to the retail plaza the article describes.